Customers LensBeta

Powerful Features to Transform Your Customer Discovery

Explore our complete toolkit designed to help founders build products customers actually want.

for

Business Hypothesis

Turn early ideas into structured hypotheses instantly. Our platform uses AI to propose three tailored business hypotheses based on your input, helping you move from guesswork to grounded strategy. Already have a theory? Let AI fine-tune it or generate new ones later from real interview data.

I-Corps & AcademiaAcceleratorsConsultantsInvestors

Value Proposition

Define your value proposition with clarity and precision. The AI helps you craft your first proposition, then evolves it over time as you collect customer insights—so your message always resonates with your market.

I-Corps & AcademiaAcceleratorsConsultants

Interviewee Finder

Identify the right voices faster. After you outline your target end users, the AI scans for alignment and recommends the top 10 potential interviewees to get the most relevant feedback from day one.

I-Corps & AcademiaAcceleratorsConsultants

Interview Tracker

Schedule and track your interviews. Upload transcripts from your favorite software or paste notes and let AI extract key insights, tags important themes, and highlights powerful quotes.

I-Corps & AcademiaAcceleratorsConsultants

Custom Questions

Skip the prep work. Just type the interviewee's role or profile and instantly receive high-quality, unbiased questions. Tailor them further to explore key topics like decision-making, pricing, or product fit.

I-Corps & AcademiaAcceleratorsConsultants

Ecosystem Mapping

Visualize your market landscape. When you link interviewees and personas to the companies they represent, the platform automatically connects the dots—helping you map key relationships and influencers.

I-Corps & AcademiaAcceleratorsConsultantsInvestors

Insights & Patterns

Turn raw conversations into strategic clarity. As more interviews are added, the system detects recurring patterns, surfaces hidden trends, and even suggests potential product opportunities based on what your audience consistently cares about.

I-Corps & AcademiaAcceleratorsConsultantsInvestors

Persona Generation

Customer personas built from real voices—not assumptions. Once you've gathered enough interviews, the system proposes personas rooted in the lived experiences and challenges of your audience.

I-Corps & AcademiaAcceleratorsConsultants

Pivot History

Document every turning point. Whether you're shifting markets, tweaking value props, or launching a new product direction, the pivot history keeps a transparent record you and your advisors can reference and reflect on.

I-Corps & AcademiaAcceleratorsConsultantsInvestors

Assumption Builder

Go from idea to hypothesis in seconds. With a single click, generate comprehensive assumptions about your market, technology, customer, and team. Need more depth? AI can expand existing assumptions with fresh context.

AcceleratorsConsultants

Experiment Generator

Let the platform guide your validation. It recommends market experiments like surveys, landing pages, or conversations—based on the assumptions you're working to prove or disprove.

AcceleratorsConsultants

Product Feature Suggestions

Get new product ideas from customer insights automatically.

AcceleratorsConsultants

Stakeholder Analysis

Understand the power dynamics shaping your market. The platform generates a live stakeholder map, positioning each player in context to your startup's growth trajectory.

AcceleratorsConsultantsInvestors

Maturity Tracker

See where you stand—and where to go next. Track your readiness across technology, manufacturing, and commercialization stages. The AI assistant reviews your current progress and suggests next moves for sustainable growth.

AcceleratorsConsultantsInvestors

Progress Dashboard

Perfect for accelerators and innovation hubs, this dashboard provides a bird's-eye view of every team's progress—interviews completed, insights extracted, pivots made, and features launched.

I-Corps & AcademiaAcceleratorsConsultantsInvestors

Social Features

Make mentorship matter. Stakeholders and advisors can leave contextual comments on your progress—enabling more targeted feedback, stronger accountability, and richer conversations around startup development.

I-Corps & AcademiaAcceleratorsConsultantsInvestors

Founders Journal

A place to share your thoughts and reflections on your journey. Mentors and advisors can suggest the format, topics, or frequency for your journal.

I-Corps & AcademiaAcceleratorsConsultantsInvestors

Ready to Build What Customers Actually Want?

Join thousands of founders building successful products with Customers Lens.

2 minutes onboarding time
Tailored for your needs
Instant insights